By Mehdi HassanHow much does a real estate website cost?
A real estate website costs anywhere from a monthly template and IDX subscription for a solo agent to well over $80,000 for a custom brokerage or proptech build. The agency ranges in our 2026 research run about $3,000 to $28,000 on Framer, $5,000 to $80,000+ on Webflow and $20,000 to $120,000 for custom Next.js. These are typical quoted ranges and vary by team and region.
Option | Typical market range | What you usually get |
|---|---|---|
Agent template with IDX | Recurring subscription fees | Pre-built design, hosted listing search |
Small-business build | About $1k–$48k (WebFX) | Brochure pages, contact forms |
Framer agency build | About $3k–$28k | Custom design, light CMS, embedded IDX |
Webflow agency build | About $5k–$80k+ | Custom design, CMS, embedded or synced IDX |
Next.js agency build | About $20k–$120k | Custom code, API-fed listing pages, integrations |
Designify website | $8,000 fixed, up to 6 pages | Copy, custom design, Next.js, CMS, motion |
Designify landing page | $6,000 fixed | One conversion page, such as a project launch |
The right budget depends on what kind of real estate business you are. Our real estate website design guide explains how agent, developer and proptech sites differ. This page puts numbers around those differences and covers the recurring costs that template quotes tend to leave out.
What does a real estate website cost by business model?
A real estate website costs least for a solo agent and most for a proptech company or a brokerage that wants custom, indexable listings. Developer sites sit in between, but they have a shorter life, which changes how much it makes sense to spend.
Business model | Typical scope | Where quotes usually land | Recurring costs |
|---|---|---|---|
Solo agent | Home, search, areas, about, sell, contact | Template fees to the low end of agency ranges | IDX, hosting, CRM |
Team or brokerage | Agent profiles, area pages, recruiting, search | Low to middle of agency ranges | IDX, MLS, hosting, content |
Luxury brokerage | Fewer, richer pages, editorial, video | Middle, driven by photography and motion | IDX, media hosting |
Development project | Renders, floorplans, availability, register interest | Landing page to small site | Availability updates, CRM |
Commercial real estate | Listings by type, research, broker profiles | Middle to upper | Listing data, research publishing |
Proptech company | Product, solutions, integrations, security | Middle to upper, like B2B SaaS | CMS, docs, product screenshots |
Proptech budgets follow software company norms, covered in our guide to proptech website design. For a new development, read our guide to the real estate development website before deciding between a single page and a full site.
What are IDX website costs and other recurring fees?
IDX website costs are recurring fees paid to an IDX provider, and sometimes to your MLS, on top of the website build. They vary by provider, MLS and features such as API access, so check current pricing pages and ask your MLS about data fees before choosing a design approach.
- IDX provider subscription: monthly or annual, often higher for API access than for widgets.
- MLS or data fees: some MLSs charge for IDX or data feed access.
- Hosting and platform plans: Webflow and Framer site plans, or hosting for a Next.js site. Our website hosting cost guide covers the options.
- CRM and lead routing: many agents already pay for a real estate CRM; make sure forms connect to it.
- Photography and video: listing media is usually paid per property, separate from the site.
- Accessibility checks: an audit before launch or after a redesign. See our guide to accessibility audit cost.
What drives the cost of a realtor website?
The biggest cost drivers for a realtor website are the listings approach, the amount of original content, and the number of agents and areas. A site with an embedded IDX widget and five pages costs a fraction of one with API-fed listing pages, forty neighborhood guides and a profile for every agent.
- Listings approach. An iframe widget is cheap. Syncing an API feed into a CMS, or building listing pages in code, is a development project with ongoing upkeep.
- Area and neighborhood pages. Writing them well takes time. CMS templates keep the design cost per page low; the writing cost stays.
- Agent profiles. Brokerages with many agents need a profile template and a way for agents or admins to update them.
- Copy. Sites that say "your dream home awaits" usually skipped the writing. Real positioning is real work.
- Photography, renders and video. Luxury and development sites live on imagery, and it has to be optimized so pages stay fast.
- Migration. Old listing URLs, area pages and blog posts need redirects. Our research found this work is often left out of redesign quotes and can add 10–20%.
What does Designify charge for a real estate website?
Designify charges a fixed $8,000 for a real estate website of up to six pages, plus $500 for each extra page. That includes copy, custom design, an animated Next.js build and a CMS your team can update. A single conversion page, such as a development launch or valuation offer page, is $6,000.
- Website, up to 6 pages
- $8,000
- Per extra page
- +$500
- Single landing page
- $6,000
- Trial week before committing
- $1,000
IDX provider and MLS fees are paid directly to them and aren't part of our price. How we integrate your listings, and any migration from an existing site, is scoped on the intro call; we include redirects and SEO checks in any migration we take on.
For example, suppose a brokerage needs twelve pages
For example, suppose a brokerage wants a homepage, a search page with embedded IDX, a sellers page, an about page, a recruiting page, a contact page and six neighborhood guides: twelve pages. On our fixed menu that's $8,000 for the first six plus six extra pages at $500 each, so $11,000, with copy, design and a Next.js build. If the neighborhood guides share one CMS template, the brokerage can add more areas later without a new design cost.
A developer launching a single condo project might only need our $6,000 landing page: renders, floorplans, a location section and a register-interest form. Both are hypothetical examples showing how the pricing adds up, not past projects.
Is a cheap real estate website template worth it?
A cheap real estate website template is worth it for a new agent who needs listing search and a contact form quickly, and isn't yet competing on brand or local search. It stops being worth it once you want to stand out, own your content or rank for your neighborhoods.
Pros
- Low upfront cost and fast setup
- IDX search often included and maintained by the vendor
- MLS display rules usually handled in the templates
- Good enough while you're testing a market or a niche
Cons
- Looks like every other agent using the same vendor
- Framed listings send search credit elsewhere
- Limited control over copy, layout and speed
- Content and pages may not move with you if you cancel
Our comparison of template providers versus custom design agencies covers this decision in depth, including the questions to ask before you sign.
How should you budget for a real estate website?
Budget for a real estate website in two parts: a one-time build and a yearly running cost. Agents and brokerages often focus on the first and get surprised by the second, which includes IDX, hosting, content and any ongoing design help.
Set the build budget by the job the site must do. If it only needs to look credible to people who already know you, spend little. If it needs to win sellers from search or launch a project to strangers, spend enough for real copy, design and a fast build. Then add a year of IDX, hosting and content time to see the true cost. For context on how other service businesses budget, our guides to agency website cost and B2B services website cost follow the same logic.
